HOT LINKS - FAQs
What are Hotlinks?
When readers of the content on either of the DMO sites mouse over a highlighted Hotlinks key word or term on a web page, a textual comment box will appear above or below the word. The text in the box is linked to the sponsors advertising page and if a reader is interested in learning more about the product or message offered in the box, they can click through to the advertisers page. The advertiser sponsoring the link is charged each time a reader clicks on their advertisement. In short, is a CPC service.
An advertiser who is interested in purchasing advertising using would simply open an account through the secured system. In their account, advertisers can select the key words, phrases, or terms that relate to their products or services, set parameters as to the amount of advertising dollars they want to spend, set limits on the CPC values, and set up their auto-bidding parameters.
Once key word or term is selected as a , the DMO publishing system searches the entire database of content and locates the word/term. These are then highlighted and displayed in the content published on our web sites. When clicked on, the word or term would link to the advertiser's website or advertisement.
Advertisers initially seed their accounts with a budget and from there they can bid on or select as many key words, phrases, or terms as they'd like. Once the budget has been used or is close to being used up, the system will send notification that their account needs to be replenished.
How are clicks allocated among advertisers?
For each key word or term, up to 3 different advertisers can receive clicks through . The number of clicks is weighted and the weighting is determined through a bidding process. The top bidder will receive 50% of the link opportunities for the key word; the second highest bidder will get 33% of the link opportunities for the key word, and the third highest bidder would get about 17% of the link opportunities for the key word.
No. We do not sell words or phrases that would be deemed offensive. Nor does the HotLinks service allow the use of copyrighted or trademarked product names to any other company or person other than the holder of the copyright or trademark. In other words, you cannot buy a Hotlink to a competitors name. If, for example, the word "Coke" was a Hotlink , then Pepsi couldn't buy it, Coke is the only company that could buy that word, and vise versa. Hotlinks such as these are available for purchase on an approval basis only in order to protect the proprietary rights to the copyrights or trademarks.
And finally... the legal stuff
Digital Media Online, Inc. reserves the right to revoke any entities right to purchase Hotlinks at any time, for any reason, without prior notification, and at the discretion of the company. If anyone uses the service in a manner deemed not in the spirit of the service, the company can suspend the account of that user at any time.Sign Up! • Login
For more information about marketing with Hotlinks please contact us at firstname.lastname@example.org.